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Key Capabilities

Deduplicate Using AI

Train the model with your own enterprise data. SiNGL uses advanced algorithms and creates the scores for each record and decides whether 2 records belong to the same physical entity or not depending on the thresholds set.

Outcome: Obtain accurate deduplication.

Platform

Platform Overview

Business Benefits

Discover direct and indirect benefits across revenue growth, cost optimization, and operational efficiency.

Revenue Growth

Improve Up-sell and Cross-Sell opportunities by analysing households relationships/life events

Improve marketing effectiveness

Increase campaign yield rate

Improve revenue through cross selling arising from M&A activity

01

Improve Customer Value

Hyper-Personalization

Eliminate Redundant calls and Improve first call resolutions

More seamless customer experience across channels

Improve Claims process

02

Cost Saving & Risk Reduction

Improve Onboarding / New Account Setup

Reduce duplicated campaign mailing, printing and posting costs

Improve Customer Retention

Reduce IT application development and maintenance costs through SOA

Reduce data costs

Reduce Fraud risk

03

Operational Efficiency

Less workarounds and manual data cleanup in reports

Reduce errors in the mailing of bills, statements, payments by ensuring data accuracy

Improve Trust in Reporting and BI systems

Less effort in integrating new systems (M&A)

Less effort to implement new Programmes & Initiatives

04

Industry Use Cases

Banking & Financial Services

Customer Onboarding

360-degree view including house-holding

Regulatory compliance (DPDP,GDPR,KYC,AML)

Integrate new systems quickly (M&A)

Identify Up-sell and Cross-sell opportunities

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Enterprise Success Stories

Trusted by Global Enterprises to Deliver Enterprise Master Data Management

Organizations across healthcare, banking, insurance, pharmaceuticals, media, government, and financial services trust SiNGL to solve complex enterprise data challenges. Our Master Data Management platform helps organizations create a single source of truth, improve Customer 360 initiatives, strengthen data governance, and prepare enterprise data for AI and analytics.

Healthcare

A leading hospital group in Singapore

Challenge

One of the world's largest private healthcare providers needed to unify patient records across more than 140 healthcare facilities operating in 10 countries. Patient information was fragmented across multiple hospital systems, creating duplicate patient identities, inconsistent reporting, and operational inefficiencies.

Solution

SiNGL implemented an Enterprise Master Patient Index (EMPI), Patient 360 platform, entity resolution, real-time APIs, and healthcare data governance to create a trusted patient identity across hospitals and clinical systems.

Results

  • 140+ healthcare facilities supported
  • 80+ hospitals connected
  • Significant reduction in duplicate patient records
  • Enterprise Patient 360 implemented
  • Improved patient safety and care coordination
  • Stronger healthcare data governance

Technologies

Apache AirflowPostgreSQLQlikEnterprise Master Patient Index (EMPI)

01 / 08 Cases

Swipe left or right to flip pages — designed for the SiNGL MDM Platform

From the Founder's Desk

Over 2 decades, I have had the opportunity to work across continents, industries and organizations of every size. Different markets. Different cultures. Different challenges.

Yet I kept observing the same pattern.

The organizations that moved fastest were rarely the ones with the biggest budgets, the largest teams or even the most advanced technology. They were the ones that identified problems early, understood their business clearly and had the confidence to act decisively. They were agile because they trusted what they knew. The organizations that struggled were often trapped by invisible friction. Data scattered across systems. Multiple versions of reality. Decisions delayed while teams debated facts. By the time certainty arrived, the opportunity had often passed. We all know that the speed of change is so rapid that current reality shifts in a blink. Leaders have to move FAST to adapt organisations and self to stay in this race.

This observation shaped my thinking.

I came to believe that agility is a beast by itself. It needs understanding. This is not created by speed alone. Agility is created by clarity. Speed is measurable. But the abstract portion of agility is where the core sits. Can this be made objective and measurable then we have a winning number! The seed of SiNGL was thus planted.

SiNGL is born from this philosophy. Agility being the spine of our objective it applies to us a team as well which is how we are able to deploy SiNGL in under 90 days.

Not as another technology platform, but as a way to help organizations remove friction from decision-making, to be sure you can scale up and step-up fast because you are clear on who, what and how.

Srikumar

Srikumar Kumar

Founder & CEO of Alpharithm and SiNGL

Global President - GTT DATA

"This shifts the conversation from we solve data problems to we deliver trusted data ready for AI"

Today, as Artificial Intelligence reshapes every industry, this belief has become even more relevant. In an AI-driven world, organizations will not compete based solely on algorithms. They will compete on how quickly they can adapt, how confidently they can act and how much they trust the information that drives every decision.

For me, that is the true purpose of SiNGL - to help organizations build agility through trust. In an AI world trust is not merely a governance requirement; it is a competitive advantage.

What Our Customers Say

Join thousands of companies that trust SiNGL for their master data management.

Customer Testimonials Grid Overview

Before this project, our customer data lived in too many places — it was hard to trust what was right. Now, everything feels connected. We finally have one clear view of our viewers and subscribers, and it’s made our audience insights so much sharper. The SINGL rollout has really simplified how we understand and engage with people.

C

Head of Data & Audience Insights

Channel 4, UK

We serve customers across retail, membership, and community services, but data was managed separately. The SiNGL solution delivers a unified Customer 360 View for a single, accurate member record. AI-driven tools now maintain data quality automatically, allowing stewards to focus on analysis and improving engagement and decision-making.

E

Chief Information Officer

East of England Co-operative Society, UK

Customer records used to be a nightmare — duplicates everywhere, and sometimes the same customer looked different in every system. After implementing the SINGL solution, that’s all gone. Sales, finance, and operations now work off the same data, and it’s saved us hours every single week. It’s one of those changes that you quickly can’t imagine working without.

B

Head of IT Systems & Data

Brakes Group, UK

We’ve got operations spread across so many regions, and each used to handle customer data differently. The new SINGL system brought everything together. Suddenly, customer details are clean, reliable, and consistent — wherever you look. It’s made collaboration between markets so much easier, and customer service feels more personal now.

E

Global Data Governance Manager

Electrolux, UK

Our fan and membership data used to sit in silos, which made it tough to really know our supporters. With the new SINGL platform, we’ve got one clean, trusted view of everyone who interacts with us. It’s completely changed how we engage with fans — everything from communications to memberships feels more personal and connected.

R

Head of Digital Transformation

Rugby Football Union, UK

Before SiNGL, customer and broker data was scattered and inconsistent. Now, with the SiNGL platform and DataStewardship UI, we have a single, accurate source. The system simplifies data management, speeds up validation from hours to seconds, and improves overall data accuracy and efficiency.

U

Head of Data Management

Universal Sompo General Insurance, India

Before this project, our customer data lived in too many places — it was hard to trust what was right. Now, everything feels connected. We finally have one clear view of our viewers and subscribers, and it’s made our audience insights so much sharper. The SINGL rollout has really simplified how we understand and engage with people.

C

Head of Data & Audience Insights

Channel 4, UK

We serve customers across retail, membership, and community services, but data was managed separately. The SiNGL solution delivers a unified Customer 360 View for a single, accurate member record. AI-driven tools now maintain data quality automatically, allowing stewards to focus on analysis and improving engagement and decision-making.

E

Chief Information Officer

East of England Co-operative Society, UK

Customer records used to be a nightmare — duplicates everywhere, and sometimes the same customer looked different in every system. After implementing the SINGL solution, that’s all gone. Sales, finance, and operations now work off the same data, and it’s saved us hours every single week. It’s one of those changes that you quickly can’t imagine working without.

B

Head of IT Systems & Data

Brakes Group, UK

We’ve got operations spread across so many regions, and each used to handle customer data differently. The new SINGL system brought everything together. Suddenly, customer details are clean, reliable, and consistent — wherever you look. It’s made collaboration between markets so much easier, and customer service feels more personal now.

E

Global Data Governance Manager

Electrolux, UK

Our fan and membership data used to sit in silos, which made it tough to really know our supporters. With the new SINGL platform, we’ve got one clean, trusted view of everyone who interacts with us. It’s completely changed how we engage with fans — everything from communications to memberships feels more personal and connected.

R

Head of Digital Transformation

Rugby Football Union, UK

Before SiNGL, customer and broker data was scattered and inconsistent. Now, with the SiNGL platform and DataStewardship UI, we have a single, accurate source. The system simplifies data management, speeds up validation from hours to seconds, and improves overall data accuracy and efficiency.

U

Head of Data Management

Universal Sompo General Insurance, India

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Frequently Asked Questions?

Get answers to common questions about SiNGL, customer data management and enterprise data governance.

Our AI algorithms achieve 99.9% accuracy in duplicate detection through advanced machine learning models trained on millions of data points. The system continuously learns and improves its matching capabilities.

Yes, SiNGL offers comprehensive API integration and supports popular enterprise systems including Salesforce, SAP, Oracle, and custom databases. Our team provides full integration support.

Implementation time varies based on data complexity and integration requirements. Most customers see initial results within 2-4 weeks, with full deployment completed in 6-12 weeks.

SiNGL employs enterprise-grade security including end-to-end encryption, SOC 2 Type II compliance, GDPR compliance, and role-based access controls. Your data security is our top priority.

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Get Started with Master Data Management

Join the long list of companies using SiNGL to create clean, reliable master data that drives business success.

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